Amici Delicatessen is a beloved Italian deli in North London, serving the local community since 1979.

They offer a wide selection of imported and locally sourced Italian goods, from high-quality cured meats to fresh and aged cheeses. Their shelves are filled with handmade pastas, freshly baked focaccia, essential pantry staples, and a daily selection of freshly prepared sandwiches—bringing authentic Italian flavours to East Finchley.

 

Their branding needed a modern refresh, so we created a new visual identity for them, including a redesigned logo and digital assets such as a red-and-white gingham pattern and updated product labels. We ensured the brand system was flexible enough for both physical applications—cups, takeaway bags, tissue paper, uniforms, and menus—and their digital presence across social media and their website.

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